A world-wide digital marketing brand was looking to increase sales in its high-potential customers in the small and mid-sized business marketplace. The company had built a successful sales model, but was prepared to abandon the SMB if a strategy for sales and retention couldn’t be proven.
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Infinity implemented our Buyerlytics® methodology to improve everything from sales team organization to acquisition KPIs and partnered account management. These changes led to tremendous improvements and growth in acquisition and retention—and proved to the client that the challenging product could be profitable downstream in the SMB market.