Finding AdWords Experience

Gaining Digital Advertising Skills for Recent Marketing Grads

As you look for your entry level job in marketing, you may be seeing some required skills on those job postings that school didn’t prepare you for. The truth is some skills are not taught in a classroom, and things like PPC (pay-per-click) and advertising services like AdWords are a few of them.

Right now, almost 15% of all businesses in the country use AdWords. So if you are looking to break into the marketing world, but don’t have that experience, here’s what you need to know.

What is AdWords?
AdWords is a digital advertising service that marketers use to buy ads that appear at the top of Google search results. With PPC advertising, businesses increase sales, obtain higher return on investment, and collect data to better understand consumer and purchase behavior. In turn, marketers create more targeted advertisements that bring in more traffic—and more business.

Learning AdWords
Hiring managers already expect digital marketing applicants to have background and knowledge in PPC. One way to do it is to get AdWords certified. Here is how you can do it:

  • Study the offered modules and complete the sample exams.
    Expect this sections take at least four hours.
  • Successfully pass two assessments, one predetermined and one of your choice.

Each test is timed, and if you don’t nail it in your first try, you can retake the tests within one day. Although you can get certified without ever running an AdWords campaign, the best way to get learn AdWords is by using it.

Where to get AdWords experience?
There are many ways to gain the PPC experience.

Interning or starting at a large company or marketing agency where others can guide you through this new learning curve are two great options. Some jobs can get you experience in AdWords, while honing other important skills. At Infinity, for example, we work with the world’s most recognizable brand to create and optimize PPC campaigns for small and medium businesses. You learn these skills quickly by working with multiple businesses that have many different types of clients, and you build your sales and interpersonal skills at the same time.

By working with AdWords daily basis, you’ll learn the features and technical skills you’ll need in any digital marketing job. After all—it’s true what they say—practice makes perfect. ­­­­­­­