Stevie's Gold Winner

Infinity Wins Gold as National Sales Provider of the Year

Infinity won Gold Stevie® Awards in the Sales Provider of the Year and Sales Manager of the Year categories in the 11th annual Stevie Awards for Sales & Customer Service. Infinity’s high-potential sales team won Silver in the Sales Team of the Year category as well.

The recognition comes after a year-long transformation, during which Infinity Contact emerged as the rebranded Infinity (, a sales agency focused on engaging business-to-business relationships and offering revenue share pricing for clients.

“The rebranding was more than a new logo,” says Infinity President and CEO Thomas R. Leidigh. “We’ve launched Buyerlytics®, a new revenue system that raises the bar on what sales teams can achieve.”

Buyerlytics® is Infinity’s proprietary revenue system that makes it possible to achieve higher sales quotas—defining a New 100% sales quota for clients.

Buyerlytics® revolutionizes sales programs by integrating all of the components that lead to superior sales: strategy and design, human talent, data and analytics, and sales execution. Infinity applies the Buyerlytics® methodology to improve sales for clients who outsource sales programs to Infinity or seek to improve existing, internal teams.

As a result of the Buyerlytics® revenue system, Infinity sales teams broke one client’s global sales records and delivered 420% return on investment for another client. All clients have experienced 300% ROI and 100%+ revenue increases.

“This growth doesn’t only come with new clients and programs,” says Jay Davey, Infinity Chief Revenue Officer. “This growth is on top of already fine-performing sales programs that got a boost from the integrated strategy, human talent, and data and analytics that Buyerlytics® brings.”

This level of success was fueled by revenue share pricing between the client, Infinity, and the sales team. Infinity developed new pay-for-performance compensation plans and implemented new, enhanced training and analytics. The result has been a decreased time to first sale by 80% and increased account executives’ average compensation by 50%.

“Implementing Buyerlytics® has been a win-win-win for our clients, our company, and our account executives,” says Leidigh. “It truly was a company-wide effort, and being recognized by the Stevie Awards at the company, manager, and team levels is testament to that.”

Infinity was founded in 1996 as Infinity Contact, a direct marketing company serving the automotive industry. In 2000, Infinity Contact expanded to include business-to-business telemarketing services that focused on selling products to small and medium sized businesses in the automotive, financial, digital, and software industries. In 2015, the organization underwent a rebranding, and emerged in 2016 as Infinity, a professional sales agency. Key to the rebranding were a rejuvenation of company culture and implementing the proprietary revenue system, Buyerlytics®. Today, Infinity has locations in Cedar Rapids, Iowa, and Farmington Hills, Michigan. Thomas R. Leidigh has owned and led the company throughout its history.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. The awards were presented during a gala banquet on Friday, February 24 at Caesars Palace in Las Vegas, Nevada.  More than 650 executives from around the world attended.

More than 2,300 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 10% over 2016.  Finalists were determined by the average scores of 77 professionals worldwide, acting as preliminary judges.  Entries were considered in 61 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Consulting Practice of the Year; more than 53 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Business Development Achievement of the Year; and categories to recognize new products and services and solution providers.

More than 75 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month. Another 77 judges determined finalists.

“The Stevie Awards for Sales & Customer Service continues to be among the most competitive and fastest-growing of our awards programs,” said Michael Gallagher, founder and president of the Stevie Awards.  “The growth of the program illustrates the importance of the functions highlighted – sales, business development and customer service – to successful enterprises of all types, and how integral recognition in these domains are to building and maintaining corporate reputations.”

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